 |
| © 2008 Consorcio Chiclero SC de RL / Mayan Rainforest Co., Ltd. |
Chicle is obtained by boiling the sap of the trees into a thick paste. This is stretched and texturised by hand and then left to cool and harden in square moulds. Once cool and solid, these ‘chicle bricks' are called marquetas. Hundreds of tons of this gum base are exported to every continent year after year. This gum is still a minor ingredient, but only in the best chewing gums in the world. More commonly available brands no longer use natural chicle, preferring cheaper synthetic polymers
However successful the chicleros have been in preserving their environment, they now face a number of challenges. Their livelihoods are constantly threatened by natural, social and economic factors. In order to preserve their so far sustainable activity and to keep it going, they must evolve. For a hundred years they have been selling raw materials. Growing consumer interest in ‘green' markets worldwide has prompted the chicleros to take control of their own produce. Five years ago they started a new project bound to give them the knowledge and means to manufacture chewing gum. This has been the birth of Chicza.
The chiclero cooperative took a bold decision: using their own natural resources, they would try to create a 100% natural, biodegradable and certified organic product: the first organic chewing gum ever made! Chicza is not only a top quality chewing gum, but also an outstanding example of sustainability, active conservation of rainforests and fair exchange between humans and nature. This process goes far beyond the simple production of chewing gum and goes all the way through the distribution chain to the final consumer. When you chew Chicza you are close to the essence and spirit of the rainforest, the lungs of our planet. And you make a direct connection with people of the forest.
|